This Cheerful New Label Brings The Sunshine We Want Proper now!

If 2020 was the yr of the pivot, then 2021 is the yr of the aspect hustle. After 12 months of stasis and shock, persons are making the strikes they dreamt of throughout final yr’s upheaval: shifting states, going again to uni, beginning their very own enterprise.

Hannah Veikkanen is a kind of individuals. The designer and maker moved to Melbourne six months earlier than the pandemic with the intention of solidifying her freelance graphic design and branding enterprise. Practically two years (and 200+ days of lockdown) later, and the inventive has drawn on her formal coaching in textiles to launch a very totally different inventive enterprise alongside it: textiles model, Veikkanen.

All by herself from her makeshift dwelling studio in Fitzroy North, Hannah tufts her cushions and artworks by hand. Forward of Veikkanen’s official launch tomorrow, we requested her completely every part about it!

Hello Hannah! Congratulations on Veikkanen. What’s been the lead-up so far?

From a younger age I used to be at all times stitching my very own garments (very badly I would add – I don’t understand how I used to be allowed to depart the home sporting these garments come to consider it), amassing materials and buttons, or drawing and portray.

Then I studied a bachelor’s diploma in textiles the place I used to be taught predominately weaving, tapestry, and repeat display screen printing, in addition to artwork idea and different electives like print media. After uni I ended up going to Shillington and studied a three-month intensive graphic design course, all of which has contributed to and knowledgeable my aesthetic and skillset in my private textiles observe over time.

What’s the course of of truly making one in all your cushions?

It’s fairly an concerned and fingers on course of and onerous to place a time on it as every design may be fairly totally different.

My design course of includes lots of experimentation with patterns and color. I prefer to visualise every design in a dozen or so colour-ways (restricted to what colors I’m able to discover or what’s been produced) earlier than I’m prepared to start out. A few of my items use discovered supplies like salvaged wool from second-hand shops in order that they contribute their very own colors and textures into the design part. I then stretch a polyester/cotton backing cloth on the body (sadly an all cotton backing cloth isn’t sturdy sufficient and gained’t get the stretch you want for tufting. I learnt the onerous approach discovering that out).

Every cushion is tufted utilizing a tufting gun which cuts the fibres routinely and loops across the warp or weft of the backing cloth to carry it in place. This must get glued after in order that they’re fastened to the backing cloth as securely as doable.

To truly (and eventually) flip it right into a cushion I sew each bit with a backing and zipper closure and insert it with a recycled PET bottle filling. I’m hoping this may change down the monitor as I proceed to search for fibre filling that’s each affordable in value and pure.

Why did you determine to start out Veikkanen?

I suppose I at all times knew this was the house I needed to create in and I’ve taken considerably of a roundabout approach of getting right here. I really like that it will probably actually be no matter I would like it to be with out following a components or being knowledgeable by traits. I noticed this quote just lately I’m unsure by who – ‘I wish to make lovely issues even when no person cares’. It actually resonated with me, and it’s actually lots of what Veikkanen is about.

Veikkanen formally launches tomorrow, Friday October fifteenth. Along with common product drops, Hannah additionally takes commissions and customized orders from her web site right here.

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