Ever since she was a younger woman, Corina Muir can at all times keep in mind being into style. ‘Mum tells me this story of after I simply began talking and I put a full sentence collectively asking her if my outfit matched’, she remembers. ‘This was not an idea actually spoken about by my mum, so I suppose it shocked her just a little, however I used to be simply making ready myself for my style profession’. The proud Yorta Yorta and Boonwurrung lady who describes herself as a ‘mom, nature protector, artist, designer and campaigner’ is the one-woman present behind Amber Days, an moral clothes that’s impressed by the Australian bush, desert and sea.
Up till this level Amber Days has been a label for youngsters’s clothes, however quickly Corina will make her foray into womenswear. The Wanala (which means spring/summer season in Yorta Yorta language) assortment launches at 8pm on August twenty sixth (tonight!), and is a collaboration with Kalkadungu artist Arkie Barton. It options lively put on constituted of recycled plastic bottles, in addition to 100% natural linen items. The vary launched in June at this 12 months’s groundbreaking Australian Trend Week.
Corina is one inspiring particular person and businesswoman! We chatted just a little extra about beginning her personal enterprise from scratch, and the way she’s obtained the place she is at present.
Are you able to inform me just a little about your background? The place did you develop up, and what else have you ever completed that has introduced you to Amber Days?
I grew up in suburban Melbourne with my mum, sister and brother.
I spent a variety of time with my grandparents, my grandad was a botanist and my grandma is essentially the most sustainable, heat, loving lady who impressed my love of pure high quality materials.
Though she would at all times purchase second hand clothes (solely high quality), if she couldn’t discover what she wanted on the “oppy” she would solely purchase high quality clothes made out of pure fibres.
She would take me procuring each season for a brand new outfit often at Myer and I might discover the prettiest designs I may discover and persuade her to purchase me greater than the one outfit, which I used to be often fairly profitable at.
None of my household are notably into “style” and none of them have their very own enterprise so when beginning Amber Days I needed to actually persuade all of them of my goals, and inform them that I used to be going to make it, after which inform them 100 occasions extra till they noticed my goals beginning to unfold. They’re my largest supporters, even after they thought I used to be being too formidable.
Rising up as an Aboriginal lady in a decrease socioeconomic space, the thought of constructing one thing of myself was fairly low. It took me to my late 20s and turning into a single mum to recognise my energy and realise that nothing can cease me from attaining my goals. And that was the place Amber Days started, just about on the start of Sapphire [Corina’s daughter].
May you inform me just a little about Amber Days? When did you begin your model, and why?
Amber Days is a 100% Aboriginal owned moral style label impressed by the Australian bush, desert and sea which launched in 2018.
I’ve at all times been passionate in regards to the surroundings and folks, so when falling pregnant with my daughter, discovering garments that didn’t use dangerous chemical compounds of their processes was actually necessary. After doing a little analysis into the style business and the toxins and practices used, I used to be fairly terrified. This actually strengthened the significance of transparency within the style business and shopping for from designers that use natural materials which were dyed with non poisonous dyes and produced ethically. The quick style business wants to alter and we have to help those making this variation.
Certainly one of my largest motivations in beginning Amber Days was to create enterprise for good – to interrupt down the obstacles that younger girls of color face, and shift the narrative round Aboriginal girls in enterprise. I imagine supporting girls is so necessary in making a fairer and extra simply society, and altering the techniques that proceed to oppress girls is important in attaining this. Ladies nonetheless face a number of obstacles to accessing paid work and much more so on account of challenges like being a single mum or going through different systemic obstacles. I used to be motivated to attain monetary independence, and push again on the narrative of getting a 9-5 job, which simply didn’t work for me as an Aboriginal lady and single mom. Having beforehand labored within the areas of household violence, youngster safety and neighborhood organising, I perceive the challenges many ladies of color face, and needed to make use of my enterprise as a automobile for change. Amber Days collaborates with a unique feminine Aboriginal artist for every assortment, to share tales via artwork, persevering with tradition like we have now completed for tens of hundreds of years.
So I started Amber Days not solely to supply monetary freedom for me and my daughter, but additionally to supply clothes free from dangerous chemical compounds and with none type of environmental degradation within the manufacturing course of.
What has your journey been like beginning your individual enterprise from scratch?
It has been essentially the most lovely journey, a lot greater than I may have ever dreamed of. When working an moral and sustainable enterprise, it implies that all my interactions with my suppliers and many others. are so significant as a result of additionally they have a enterprise constructed on constructive change.
After which there’s the collaboration aspect of it, I get to collaborate with Aboriginal girls and share that with everybody via Amber Days, and my child woman has been to virtually each becoming, each assembly, even got here down the runway with me at Australian Trend week, like does it get any higher than that? Tradition, Nation, Trend, Household and Group.
Then there’s the arduous occasions, they’re so arduous, however we get via them.
A take care of the surroundings is a large a part of the Amber Days ethos – are you able to clarify how Amber Days takes this under consideration?
We care loads about our environmental affect and the ethics behind the manufacturing of our clothes. We would like our clients to really feel assured dressing themselves and their kids in our clothes realizing that the surroundings and folks haven’t been exploited within the course of. By means of the usage of GOTS licensed supplies, pure materials, non-toxic dyes and small runs, we guarantee Amber Days’ unfavourable environmental affect is saved to a minimal.
All our clothes are handmade in India beneath Fairtrade situations, and we solely work with strictly moral suppliers. We use 100% GOTS licensed natural materials, printed utilizing GOTS licensed non-toxic dyes, and have lately began utilizing recycled plastic bottles as the idea for our new lively put on vary as a part of the Wanala Ladies’s assortment.
We’re utterly devoted to continually refining the ethics and sustainability surrounding our provide chain and our social and environmental affect. We guarantee every part – from the material used to the creation of the clothes – is ethically and sustainably completed. And we endeavour to repeatedly enhance our processes round sustainability and our environmental affect and proceed to help girls and sluggish style.
Are you able to clarify just a little extra about this new assortment?
That is our very first girls’s assortment, and is a collaboration with proud Kalkadungu artist, Arkie Barton. The identify Wanala means spring/summer season in Yorta Yorta language.
We launched this assortment at Australian Trend Week which was such a tremendous expertise. I had by no means even been to Australian Trend week after which to leap straight into showcasing there – it was insane!
The gathering options lively put on constituted of recycled plastic bottles in addition to a variety of 100% natural linen items, excellent for when the climate is beginning to heat up.
We determined to department into girls’s put on after receiving hundreds of messages asking for our items to be made in grownup sizes, so lastly after a 12 months within the making, we’re about to launch our first ever girls’s assortment.
Certainly one of our favorite components about this assortment is it’s a circulate on assortment from our youngsters’s so there are many matchy matchy items, which is so enjoyable!
Is there anything you’d like us to know?
I hope Amber Days will convey pleasure and connection to the individuals who put on my merchandise, in addition to strengthening their sense of id and connection to nation. For me, Amber Days is extra than simply clothes – it’s about lowering our affect on the surroundings, bettering our nation, strengthening Aboriginal voices and revamping tradition and language. I’m an extremely staunch advocate for moral and sustainable enterprise, and imagine style is a robust option to have fun and showcase Aboriginal tradition and tales.
The Wanala Womenswear assortment launches at 8pm on Thursday August twenty sixth. Head on over to the web site to enroll to the mailing record and obtain 10% off your first order!