It felt like an extended shot when Glenda McCulloch, founding father of Cungelella Artwork, reached out to footwear label Twoobs in January 2020 with a proposal to collaborate.
‘I simply thought I’d ship them a message on Instagram and mentioned, in the event you’re ever eager about collaborating and creating an Aboriginal print, let me know,’ recollects Glenda. ‘Jess and Stef then messaged me again and took me up on the provide!’
For Twoobs founders Jess and Stef Dadon, the timing and alternative was good. ‘We had been looking out for an artist to group up with following large demand for our earlier print collaborations, and it felt so proper to associate with an artist whose work honours the land that we stay and work on, and celebrates our First Nations Individuals,’ they are saying.
‘We fell in love with Glenda’s up to date tackle conventional Indigenous Australian artwork, and have been actually drawn to the attractive mushy colors she works with.’
One Zoom name later (in true 2020 vogue!), and the gathering was underway. ‘Individuals typically consider Twoobs as a giant firm, however we’re really only a group of 4, so our technique of bringing a collaboration like this to life is fairly casual and we get to have quite a lot of enjoyable with it,’ say Jess and Stef.
Glenda based Cungelella Artwork simply two years in the past as a car for sharing her tradition by trendy Aboriginal artwork. The collective quickly expanded to incorporate her sisters Jaunita Doyle, Dale Bruce, and Cheryl Perez, all of whom paint the story of their homelands.
Marketing campaign imagery for Twoobs x Cungelella was photographed in Queensland, on the land the collective is predicated. ‘It was so stunning to have the ability to shoot proper right here on the purple dust – Kalkatungu Nation – our house and the inspiration behind all our artworks,’ Glenda says.
Included within the Twoobs x Cungelella vary are three totally different prints, throughout two types, comprised of vegan and recycled supplies.
$5 from each pair bought shall be donated to Injilinji Preschool & Kindergarten in Mount Isa – a neighborhood kindergarten chosen by McCulloch. This non-profit Aboriginal organisation was opened by three native Aboriginal girls within the Seventies, and is the one Aboriginal kindergarten nonetheless working within the city as we speak.
The Twoobs x Cungelella collaboration is accessible completely by way of the Twoobs on-line retailer now!