Lillian Ahenkan (aka Flex Mami) is a multi-hyphenate in each sense of the phrase. ‘I positively gave myself permission to be a jack-of-all-trades and a grasp of none,’ she says. At present, she has TV host, creator, podcaster and DJ listed in her Instagram bio. However throw in influencer and entrepreneur and you’ve got a greater concept of what her job entails.
Based on Flex, an influencer is ‘an individual who will get paid to be themselves because of the on-line following they’ve created’. Being real is the one factor that issues, and you’ll’t pretend authenticity. And for Flex, the important thing to a profitable transition from simple influencer, to recognisable model and enterprise proprietor has been her uncanny skill to attach along with her viewers. Dispensing disarmingly direct recommendation to her legions of followers, and knowledge on every part from systemic racism to sexual encounters, Flex is a guru for the trendy age.
Flex’s latest foray from solely digital media to product design concerned the institution of Flex Manufacturing unit, a bodily dwelling base for all of the constellations within the Flex Mami universe. From that HQ, she’s bought every part from rooster salt to cushion covers, however now the main target is totally on her ReFlex dialog card video games.
‘I’m extraordinarily spontaneous and impulsive, and maybe a little bit of an opportunist,’ she explains, however even likelihood is a part of her technique. She describes the way in which she leverages her abilities and sources to create an advantageous atmosphere, then units mini objectives and strategic steps to transform these orbiting alternatives. There’s an entire photo voltaic system concerned!
On the finish of the day, it’s a mix of onerous work and inimitable star energy that received Flex to the place she is now: an in-demand media character and profitable entrepreneur. There’s nobody fairly like her!
I get up between 10am and noon, and the very first thing I do is examine my telephone. I perform nicely within the mornings however I’d want to not; I’m an evening individual. I fall asleep between 2 and 5am. I just like the silence and the shortage of distraction at night time.
The time I begin work relies upon what job I’ve on the day. If it’s a shoot, generally 8am. If it’s Flex Manufacturing unit, I would pull a 12pm – 8pm shift. I typically do some emails, admin, or responding to social media feedback. A scorching bathe and a golden passionfruit juice is my morning ritual!
I typically get up at lunch, so my first meal is often late arvo, nearer to dinner. One thing carb heavy or sugary. Chips. Burger. Fruit! I really like a bit fruit second.
My typical afternoon duties are creating content material, answering emails or product growth. I don’t really feel energised within the afternoon (it’s a slog!), but it surely’s a very good time to get conferences out of the way in which.
I by no means actually end work. The one time I not working is once I’m asleep, sadly. Sustaining social media engagement is tiresome. I do one thing artistic to unwind, like stitching garments, enjoying with clay, making dwelling decor objects or watching individuals do these items on Youtube. I change off by watching hours and hours of TikToks.
I often fall asleep between 2am – 5am. I can perform on little sleep, however I LOVE sleeping. I really like feeling well-rested.