Lillian Ahenkan (aka Flex Mami) is a multi-hyphenate in each sense of the phrase. ‘I positively gave myself permission to be a jack-of-all-trades and a grasp of none,’ she says. At present, she has TV host, creator, podcaster and DJ listed in her Instagram bio. However throw in influencer and entrepreneur and you’ve got a greater concept of what her job entails.
Based on Flex, an influencer is ‘an individual who will get paid to be themselves because of the on-line following they’ve created’. Being real is the one factor that issues, and you’ll’t pretend authenticity. And for Flex, the important thing to a profitable transition from simple influencer, to recognisable model and enterprise proprietor has been her uncanny skill to attach along with her viewers. Dispensing disarmingly direct recommendation to her legions of followers, and knowledge on every part from systemic racism to sexual encounters, Flex is a guru