Yearly, in a contest referred to as SAGOSKATT, the Swedish retailer invitations kids from world wide to get artistic and draw the toys of their goals. The fortunate entries are then produced as cute plush dolls and bought in shops.
IKEA just lately introduced the 5 winners picked from a pool of 66,000 entries, and as anticipated, the designs replicate the boundless creativeness of their younger creators. The 5 illustrations embody a pair referred to as the Sandwich Mates, a goofy-looking hen, a blue cat, a fried egg who desires a hug, and a mermaid canine with a hat.
In line with the corporate, one hundred pc of gross sales from the limited-edition assortment might be donated to assist initiatives and charities that “promote kids’s proper to play.”
“I really feel very fortunate and grateful to be a part of the workforce concerned within the SAGOSKATT venture. The entire idea of ‘for kids by kids to assist kids’ is one thing that makes me extraordinarily proud,” stated Jorge Omar Santoyo Henaine, product design developer at IKEA.
“The limitless creativity in children is wonderful. Annually we’re impressed by the quantity of distinctive, cool and enjoyable creations we obtain. We want we may make all of them!”
Count on the plush toys to be out in shops later this yr.