‘I used to be that child who was hustling from an early age and had my first “enterprise” at 14,’ says Cassie Byrnes. She even had a ‘very short-lived however very profitable’ eBay enterprise promoting classic garments within the early days of on-line marketplaces.
A fascination with classic style prints spurred Cassie to make the transfer from Brisbane to Melbourne in 2012 to check Textile Design at RMIT – regardless of having by no means been to Victoria earlier than! Fortunately – it was the correct transfer. She rapidly fell in love with textiles, and threw herself into her research, working like ‘a psycho’ to excel in her course. Then, in 2016, not lengthy after graduating, Cassie launched her personal model, Selection Hour, working freelance on the aspect to prop up her new enterprise.
‘The 12 months I began my enterprise, my mother and father had been on the verge of chapter after working extremely laborious of their small enterprise for the previous three a long time,’ she says. ‘It was heartbreaking, however I additionally knew I used to be utterly by myself, there was no security internet and nobody to fall again on. I positively get my resilience from them. It additionally taught me that simply working laborious doesn’t assure success, and you need to stay nimble and adaptable to vary.’
At the moment, Cassie manages a group of 5 individuals, working from their dreamy Gertrude Road studio above the Selection Hour retail retailer! In-between designing new ranges for Selection Hour, and managing her retail retailer, Cassie nonetheless often collaborates with with huge manufacturers, designing prints for the likes of Nike, Anthropologie and Uniqlo.
Cassie has huge image targets for the way forward for Selection Hour. She desires to get her group as much as full-time hours, experiment with new purposes like jacquard weaving and embroidery, and do extra to have a good time physique range (VH garments now go as much as dimension 22!). In doing all that, Cassie sees the domino impact it has on supporting native manufacturing, creativity within the textiles trade, and selling dimension inclusivity amongst Australian girls.
Think about if daily was as vibrant as this!
I get up round 7am to the soothing sounds of my daughter both singing or yelling from her cot – my alarm now for the previous 18 months.
I faux I’m asleep lengthy sufficient for my husband to get Lottie up and begin breakfast, then I lie in mattress considering my existence on the earth. Ultimately I settle for my actuality however like clockwork it’s method too late and it’s a mad rush to get out the door inside 20 minutes (in case you didn’t realise I’m positively not a morning particular person). Having as soon as labored a strong decade in hospitality, I’ll eternally be an evening owl, sadly my daughter has nonetheless but to obtain that memo and I’ve to discover a approach to perform within the mornings.
After stepping into the automotive and respiration a sigh of reduction, I activate ABC Melbourne and take heed to Virginia Trioli on my approach to drop Lottie off at daycare in Fitzroy. I often get sucked into hanging out along with her lovable child mates and chatting to the lecturers earlier than grabbing a espresso at Gabriel and making my approach to the Selection Hour workplace, simply across the nook on Gertrude Road.
The morning is a whirlwind of emails and planning out the day. I’m a meticulous planner (as a result of I’m additionally a meticulous procrastinator) and have compelled myself through the years to get extra organised.
The group arrives between 9-10am and we gasbag about life, which finally turns into chat about this week’s manufacturing dramas and what content material we’ve got on the horizon. Penny and I spend the morning creating content material, at the moment we’re filming our month-to-month vlog. We finalise an upcoming photoshoot and go over our plans for socials for the week. Our workplace sits above our store so I’d head downstairs to verify in with Hayley, our store woman.
I don’t actually eat breakfast so by noon I’m ravenous. I like having lunch with the group so I often see somebody begin to put together their lunch and I tag alongside for the journey. Having lunch collectively means we are able to chat freely about non-work stuff and we at all times have attention-grabbing convos. It offers me an opportunity to set free all that pent up dialog that I’ve pushed down all morning whereas attempting to deal with work.
I spend my afternoon bouncing round working with the group. I spend a while with Jess – our manufacturing supervisor. We at present have three collections on the go: ending winter and getting the final manufacturing run from our producer; sampling our Classics assortment; and designing new cuts and finalising prints for summer time. There are at all times a billion issues to resolve on, from selecting zip colors to what number of centimetres we have to take off a sleeve.
I spend time with our designer sarah on our homewares assortment, which is a piece in progress in the meanwhile. We really feel a bunch of material strike-offs and have a look at samples. There’s a number of time spent within the workplace touching materials and discussing particulars individuals wouldn’t in all probability take into consideration. At the moment Sarah and I had a fantastic chat/debate about what’s the good shade of olive.
At 5pm I clock off for the arvo and go decide up Lottie and make our method residence. Between 5-8pm is child/household time and I let myself have that and attempt to put work apart. My husband has change into a home goddess since Lottie was born and usually cooks us all dinner. We now have a fairly boring however scrumptious roster of favourites which might be fast and wholesome. We each play sports activities so generally certainly one of us runs out of the home if it’s an early recreation.
After Lottie goes to sleep, I am going as much as the house workplace and begin the night time shift. I at all times get my inventive work performed in these hours as a result of it’s quiet and uninterrupted. I nonetheless haven’t mastered getting print creation performed whereas on the studio with individuals round, however I’m positive that may include follow.
I placed on some horrible however fab TV like Actual Housewives and paint in my sketchbook or work on a brand new print. This week I’m deep into our new summer time 2021 assortment. I’ve to be asleep by midnight as a result of something later I’m an precise mess of a human the following day and get nothing performed. I wrap up work round 11pm.