Despite being an online publication, we’ve always had a soft spot for good old fashioned bricks and mortar retail. Creative, independent retailers give a city so much character, and transform streets and neighbourhoods into buzzing creative communities.
But bricks and mortar is a tough business right now. Even the big players are struggling to reconcile rising rents with the ever decreasing footfalls in major shopping hubs. So… is there a way to do thing differently?
A new concept store in Melbourne is testing that idea! Furniture and homewares store In Good Company and local fashion brand Banded Together have joined forces, leasing a retail showroom together in Melbourne’s Armadale. By sharing their costs, and amplifying one another’s brands, these two businesses demonstrate the benefits of a new, collaborative approach to retail.
We chatted to one half of the space – Dana Burrows of luxury silkwear brand Banded Together – about